SMS, short for ‘short message service’ is used in digital marketing to reach potential customers with marketing campaigns. Through SMS, businesses can send customers promotional messages, offers, brand updates, and other relevant information to boost their digital marketing efforts. While there are plenty of ways to reach their customers, utilizing SMS sales in marketing is a direct and immediate way to help businesses achieve their customers’ mobile devices.
AI chatbots play a significant role in enhancing a business’ SMS sales marketing strategies. According to data released by Gartner, the open rate of SMS marketing content is around 98%, compared to the 20% open rate in email marketing. SMS marketing content also has a higher chance of reaching its target audience. According to data released by SimpleTexting, around 58.7% of people check their SMS within 5 minutes after receiving it. 
AI chatbots can automate campaigns to enhance the accuracy of targeted content and advertisements. Chatbots can also engage with users through SMS to qualify leads and collect important information in order to provide relevant product details in the future. There are many ways that AI chatbots can be employed in SMS marketing strategies. As technological innovations continue to push the boundaries of SMS marketing, businesses that adopt innovations like AI chatbots can streamline their operations and stay ahead of their competitors.
In this article, we will discuss 5 of the most common SMS sales mistakes and how they can be avoided with the help of AI chatbots.
5 Common SMS Sales Mistakes and How to Avoid Them with AI Chatbots
1. Sending customers to websites that are not mobile-friendly
AI chatbots are useful tools that businesses can use to optimize their SMS marketing efforts. Sending non-mobile-friendly URLs to customers is a common mistake in SMS marketing. With the use of AI, smart chatbots can analyze the URLs and provide an alternative solution if they are deemed not mobile-friendly.
2. Using a monotonous tone
Boring sales talk is a bad business strategy in itself, but using it in SMS marketing can significantly affect your campaign’s conversion rate. Businesses can utilize AI chatbots to create engaging, interesting, relevant, and dynamic content. An AI chatbot’s NLP (natural language processing) consistently generates human-like content that has various interesting tones, expressions, and styles to create messages that sound not just engaging but natural and not robotic or monotonous.
3. Overusing the 'sales tone'
In clear contradiction to the previous SMS marketing mistake, overusing the ‘sales tone’ is another issue that can be solved with the help of AI chatbots. An AI chatbot’s NLP can understand and respond to customers with a human-like disposition, making it more comfortable for the customers to interact with the AI chatbot. AI chatbots can be used to generate informational and engaging SMS messages without overusing the inauthentic ‘sales tone.’
4. Sending an SMS without consent
Sending SMS marketing content to unsubscribed individuals affects the authenticity of the marketing effort. AI chatbots can be used to address this issue by utilizing its opt-in mechanism. This will automate the dispersion of SMS content to customers who are already familiar with the brand instead of damaging brand credibility by sending SMS to individuals who did not give permission for the business to send them informational content.
5. Not personalizing your SMS sales
Impersonalized messages received on personal devices are another common mistake businesses make in their SMS sales efforts. Data analysis is a useful function of AI chatbots, and businesses can utilize this feature to create customer profiles for those who will receive the SMS. AI chatbots analyze purchase history and preference to predict what products and services they might be interested in.
Improving SMS Marketing With AI Chatbots
SMS marketing is a common strategy in modern digital marketing, which is why it is important for businesses to optimize their efforts and avoid committing common SMS marketing mistakes. AI chatbots like Smicos are useful, innovative tools that businesses can use in their SMS marketing strategies to reach their full potential. Integrating AI chatbots in your digital marketing is not a move to keep up with changing trends. Rather, it is a vital move to thrive in a highly competitive landscape.
Want to know more about Smicos AI Chatbot Solutions? Visit our website today!