The Philippines is rapidly embracing Artificial Intelligence (AI) as a key driver of economic and technological growth. With President Ferdinand Marcos Jr. actively inviting technology companies and venture capitalists to invest in the country's AI ecosystem, the Philippines is positioning itself as a rapidly developing hub for AI innovation and development.
The Philippines' National AI Strategy is at the forefront of the country's technological advancement efforts. This strategy aims to elevate the skills of Filipino workers in AI and establish the Philippines as a center of excellence in the field. By focusing on AI education, research, and industry collaboration, the strategy seeks to harness the transformative power of AI to drive economic growth and improve quality of life.

Image from PCO
Before 2023 ended, President Ferdinand Marcos Jr. met with world leaders at the 30th Asia-Pacific Economic Cooperation (APEC) Economic Leaders’ Meeting. There, he emphasized the country’s need to embrace AI technology to improve the labor forces and the country’s economic growth.
“Currently, the Philippines is embracing this future of AI with the crafting of the National AI Strategy that seeks to augment the existing skillset of Filipino talents with AI. This strategy also aims to position the Philippines as a Center of Excellence in Artificial Intelligence,” Marcos said. “We stand on the cusp of the Artificial Intelligence revolution and that promises untold advancements but it also presents some rather unexpected challenges. It hinges on a workforce equipped with the necessary skills and an ecosystem that embraces technological inclusivity.”
Adopting AI Technologies in the Economic Context
A robust economy underpins the Philippines' AI initiatives. The country's GDP growth of 7.6% in 2022 and $9.2 billion in foreign direct investments highlight a strong economic foundation. The government is keen to attract more foreign investments through fiscal incentives and streamlined business processes, creating a conducive environment for AI innovation and enterprise.
As President Marcos highlights, the cornerstone of the Philippines' AI strategy is a vision for an empowered and skilled workforce. The government is prioritizing upskilling and training programs to ensure Filipino workers are equipped with the necessary AI skills. This initiative is critical to achieving a future where the Filipino workforce is not only competitive but also leads in AI innovation and application.
The Need for Consistently Ethical and Trustworthy Use of AI
Ensuring the ethical and trustworthy use of AI in the Philippines, The Department of Information and Communications Technology (DICT) and the Civil Service Commission (CSC) conducted a public consultation on the draft Joint Memorandum Circular on the Principles and Guidelines for an Ethical and Trustworthy Artificial Intelligence in the Government in April 2024. The guidelines will provide clear policies on AI transparency, fairness, and accountability, ensuring that the technology’s applications will serve the public good and maintain trust.

Image from DICT
DICT National ICT Policy Planning and Standards Bureau Director Maria Victoria Castro discussed the purpose of the consultation and provided an overview of the draft Joint Memorandum Circular while DICT Policy Research and Analysis Division Chief Atty. Don Josef Tiansay covered the AI policy development process.
The DICT is committed to the strategic and responsible use of AI in government operations. This commitment is mirrored by the CSC's recognition of the importance of ethical standards for AI in the public sector. Together, these efforts aim to create a framework where AI can be used effectively and ethically to enhance public services and governance.
AI Adaptability of The Philippines
The Philippines is making significant strides in AI adaptability and capability. Driven by a comprehensive national strategy, strong economic foundations, workforce development initiatives, and a commitment to ethical AI use, the country is poised to advance its AI agenda.
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